• Next-generation Ford Focus makes its worldwide debut at 2010 North American International Auto Show (NAIAS) in Detroit
• Focus
  spearheads Ford’s new generation of global C-cars, all based on a
  common platform that will underpin up to 10 vehicles around the world
  and account for 2 million units of annual production by 2012
• Stylish new range provides customers with class-leading new technologies, features and craftsmanship
• New Focus targets exceptional fuel economy, and advances acclaimed levels of driving quality
• New
  range will start production simultaneously in Europe and North America
  in late 2010 and go on sale early in 2011. Asia, Africa and South
  America production will follow

Global Focus minisite
NAIAS minisit

The next-generation Ford Focus makes its
worldwide debut providing customers with more affordable technologies
and features than ever in this segment, as well as detailed
craftsmanship, outstanding fuel economy and a new standard for driving
quality.

Sleek, stylish and sporty, both the four-door sedan and five-door
hatchback body styles of the next-generation Focus are previewed prior
to their production start for Europe and North America late in 2010 and
market launch early in 2011.

The new Focus will be nearly identical in all markets, with 80 percent parts commonality around the world.

“The new Ford Focus is a clear demonstration that our ONE Ford strategy
is providing global consumers with great products that harness the best
of Ford Motor Company,” said Alan Mulally, Ford’s president and CEO.

“The efficiencies generated by our new global C-car platform will
enable us to provide Ford Focus customers with an affordable product
offering quality, fuel efficiency, safety and technology beyond their
expectations,” he added.

Simultaneous launch in Europe and North America

Production of the next-generation Ford Focus will begin simultaneously
in Europe and North America in late 2010, with individual market
launches starting early in 2011. Launches in Asia, Africa and South
America will follow. Initial production will be concentrated at the
Saarlouis (Germany), Michigan (United States) and Chongqing (China)
Assembly Plants.

The new Focus will be one of up to 10 unique models to be built from
Ford’s new C-car platform, which is expected to generate total sales in
all regions of 2 million units annually by 2012. The first of these
will be the new Ford C-MAX and Ford Grand C-MAX – unveiled at the 2009
Frankfurt Motor Show – for launch in Europe in the second half of 2010.

“Global customers increasingly want smaller cars with outstanding
fuel economy, but without sacrificing any of the style, technology,
connectivity and driving quality they demand from larger vehicles,”
explained Derrick Kuzak, Ford’s group vice president of Global Product
Development.

“Our next generation of C-cars – led by the exciting new Focus –
will clearly show that Ford is ready to meet that challenge,” said
Kuzak.

Engineered without compromise

The new Ford Focus has been developed by a global team, led from Ford’s
European small and medium vehicle center of excellence in Merkenich,
near Cologne, Germany, with powertrain development led by a similar
team at Ford’s technical center in Dunton, England. The vehicle has
been engineered without compromise to meet all customer and legislative
requirements of the major worldwide markets.

In developing the vehicle for global markets, the product team in
Europe was able to call on the experience acquired from recent programs
like the much-acclaimed new Ford Fiesta, and was supported by the
expertise of vehicle and powertrain technology specialists located in
Ford’s engineering center in Dearborn, Mich.

Ford’s global development and sourcing strategy made it possible to
provide a level of performance and feature content that is unrivaled
for this vehicle segment and surprising even to drivers of larger, more
premium vehicles.

Taking kinetic design to the next level

The no-compromise approach to the new Ford Focus is immediately evident
from the striking exterior design of the four-door sedan and five-door
hatchback models that take center stage at the 2010 NAIAS.

“The all-new Focus is at the center of convergence for automotive
trends,” said J Mays, Ford group vice president of Design and chief
creative officer. “We’ve designed it with an acute understanding of
global customers, yet it’s tailored for each individual region. Focus
combines the best from Europe, North America and Asia to deliver a
level of emotional driving enjoyment never before experienced in a car
this size.”

The two models share a sporty and dynamic character, marking the
next evolution of Ford’s acclaimed kinetic design form language, which
has contributed to the growing popularity of the company’s latest small
and medium cars.

The kinetic design approach uses bold vehicle designs to capture the
feeling of energy in motion, so that cars look like they are moving –
even when they are standing still.

With its striking front end, sleek profile, dramatic rising beltline
and athletic stance, the new Focus clearly telegraphs the rewarding
driving experience that awaits customers when they take to the road.

This dynamic quality is reinforced by the distinctive design of the
interior. The new Focus has an extremely modern, cockpit-style
interior, with the stylish center console wrapped around the driver and
providing outstanding access to the vehicle’s major controls and
display panels.

A key element of the interior is the quality of craftsmanship. The
cabin’s bold and contemporary graphics, the sculptured shape of the
soft-touch instrument panel and the choice of superior trim materials
all help to give occupants the feeling that they are traveling in a
premium-class car.

Unmatched driving quality

When it was introduced in 1998, the original Ford Focus brought new
levels of agility and responsiveness to the C-segment. The all-new
Focus plans to raise the benchmark once more, targeting class-leading
driving quality that blends outstanding steering precision and road
feedback with significantly improved refinement and ride control.

To deliver this performance, engineers have updated the innovative
suspension concepts from prior models, developing optimized new designs
for the “control blade” multilink rear suspension and the semi-isolated
front and rear subframes.

The chassis design is complemented by a completely new Electric
Power Assist Steering system, which has been carefully tuned to deliver
pure and precise responses at high speed while remaining light and
maneuverable for parking.

Ford’s European driving dynamics specialists have also enhanced
cornering stability and agility with the introduction of an advanced
Dynamic Cornering Control system, which uses “torque vectoring”
techniques to transfer power between the drive wheels to deliver
reduced understeer, improved traction and better turn-in.

All global customers will benefit from the same quality of dynamic
performance in the new Focus. Identical chassis and suspension
architecture is being used for all markets, except for minor regional
tuning differences, such as local tire specifications.

Efficient powertrains deliver performance with outstanding economy

The engaging driver appeal of the new Ford Focus is magnified by a
powertrain range that delivers spirited performance and targets
outstanding levels of fuel economy and CO2 emissions.

The global powertrain lineup for the new Focus will include a range
of state-of-the-art Ford EcoBoost™ four-cylinder turbocharged direct
injection (DI) engines – including the 1.6-liter unit in Europe and a
choice of advanced and improved Duratorq TDCi common-rail diesel
engines, all of which offer reductions in fuel consumption of between
10 and 20 percent compared to the outgoing models.

For the NAIAS preview, Ford is showing a completely new 2.0-liter
gasoline engine for the North American market that features DI and Twin
Independent Variable Camshaft Timing (Ti-VCT) for enhanced performance
and fuel efficiency. The new 2.0-liter DI Ti-VCT engine is up to 20
horsepower more powerful than the current 2.0 Duratec I-4 unit while
contributing to projected fuel economy gains of more than 10 percent.

To maximize the performance and economy advantage enjoyed by the new
Focus, the 2.0-liter DI Ti-VCT engine is mated with the latest
dry-clutch six-speed Ford PowerShift automatic transmission. This
transmission uses an advanced dual-clutch design, which alone can help
to reduce fuel consumption by up to 9 percent compared to a traditional
four-speed automatic.

The dry-clutch PowerShift transmission is based on more efficient
manual gearbox technology, and does not require the additional weight
and complexity of torque converters, planetary gears and oil pumps used
in conventional automatics. Electronically controlled twin clutches
shift gears quickly and smoothly, providing the seamless flow of torque
plus the refinement and ease of operation customers expect from a
premium automatic transmission.

Ford also has confirmed plans to begin building a full, battery
electric vehicle in 2011 at its Michigan Assembly Complex, for sales in
North America. It will be the company’s first battery electric
passenger vehicle.

Intuitive technology enhances convenience and safety

The next-generation Focus will bring C-segment customers around the
world an exciting array of advanced technologies generally found in
larger, more premium vehicles. The global scale of Ford’s C-car program
makes more technologies and features economically viable than ever
before for cars in this segment.

The technology package of the new Focus promises not only clear
leadership in the C-segment, but also includes features customers in
larger, more premium segments would find surprising.

The new technologies have been designed to be simple and highly
intuitive to use, while enhancing both convenience and safety for the
vehicle occupants.

Within the cockpit, the most significant innovation is the company’s
next-generation driver connect technology, MyFord, which provides the
driver with a state-of-the-art combination of controls and display
screens to operate the key vehicle features. On high series vehicles,
the MyFord system includes an 8-inch touch screen, allowing the driver
to control a wide range of functions via a clear and intuitive color
display.

MyFord is complemented by a new generation of Ford’s powerful SYNC®
connectivity package, which includes a sophisticated voice control
system, Bluetooth and satellite navigation, along with connection
points for a wide variety of external devices and media players.

Other available safety and convenience technologies include keyless
entry and “Ford Power” start button, a rearview camera and a
semi-automatic parallel parking system that automatically steers the
vehicle into a parking spot.

Strength and safety

The Focus platform provides an incredibly strong and stiff structure,
which not only benefits vehicle dynamics and refinement but also
provides the basis for enhanced crash performance.

High-strength steels are used extensively in the next-generation
Focus body shell. High-strength steels comprise 55 percent of the body
shell, and more than 26 percent of the vehicle’s structure is formed
from ultra-high-strength and Boron steels – significantly more than any
other Ford product. These advanced materials help the structure meet
the most stringent crash legislation across world markets, while
minimizing the vehicle’s weight.

The structural integrity of the body shell is also reflected in its
torsional rigidity, which is 25 percent greater than the current North
American Focus.

Quality and craftsmanship in every detail

With global customers now demanding a more premium experience from
small- and medium-sized vehicles, achieving outstanding levels of
quality and craftsmanship was a primary objective for the new Focus.

The new Focus will make significant strides in reducing cabin noise,
promising a quiet cabin environment. This refinement complements the
fresh new interior design and higher craftsmanship levels to create a
premium feel akin to larger vehicles.

Each component in the vehicle that the customer will touch, see,
hear or even smell has been subjected to rigorous analysis to ensure
that it will exceed an owner’s expectations. Particular attention has
been given to the quality of interior trim materials, and the color
matching, gaps, flushness and tolerances where one part meets another.

Across the majority of vehicle attributes, Ford has developed a
global DNA standard that defines the exact attributes a part should
have to meet the quality requirements of the brand. Examples include
the sound the door makes when it is closed, requiring special attention
to the door structure and latch mechanism, and the design of a steering
wheel, right down to the thickness of padding and size of stitching on
the rim.

This meticulous attention to detail is also reflected in Ford’s
global manufacturing strategy for the Focus, with consistent standards
and processes being applied in every one of the assembly plants,
wherever they are located in the world.

“We believe the new Ford Focus will provide consumers with an
unmatched driving experience, together with an unrivaled ownership
experience,” said Jim Farley, Ford group vice president, Global
Marketing. “The Focus brand always has been very special to Ford, and
this new global model shows our commitment to developing another
generation of exciting and appealing cars.”